NEW RELEASE! The Benevolent Light: Book Five of the Aspen Series

RothanCover2updatedAhhh…It is so good to be back. I have admittedly been so stressed about this book being finished, I have done little else!

I appreciate you all for sticking by me, kicking me in the rear from time to time, and making this event possible. I have to send out a special “thanks” to my good friend, Cheryl Alleway, for her positive emails when I needed them the most.

You know, I didn’t really think I would make this deadline. Two weeks ago, I had about a hundred pages to go and I hardly worked on it at all on our trip to Forks, WA. This past Friday I was still shy about sixty pages from where I wanted to be and from where I envisioned the end. Sunday morning, I wrote the remaining last few pages and was able to close the laptop, breathing a deep sigh of accomplishment.

Now, I find myself torn. My head is in Aspen’s world right now and yet I long to work on other projects and postpone the last book of the series, The Key of the Kingdom. I am thinking that I may work on some other ideas for a few months and come back to Thorne and Aspen when I am not so worn out. Six long books with little other work in between is a lot.

So about a book tour… Well, I have given this a lot of thought. I would like to have one, but I felt it a little unfair so deep in the series to expect bloggers to get acquainted with all five books, so I have foregone the tour for now. I have some fun ideas, so just because we aren’t having a blast hopping around the bloggesphere, doesn’t mean that I am discrediting it at all. I am just wanting it to be fun for everyone…including the bloggers who take the time to post about my work.

(If you are a blogger and would like to participate, feel free to let me know.)

So for now, know that I love each of you dearly and appreciate the time you take to read the story that has been working its way out of my head for many years now. To think that it took me nine years just to write the first book alone…that is a long time. I hope you hold as deep a love for my characters as I do!

Darkness shrouds the Darktowers as they press forward, the familiar cliffs in the forefront of their minds as their journey comes close to the end. Rothan sits over his mound of gold, the devil in command of his army with his evil eyes seeing each shadow, every corner, any opportunity with which to gain power, to flaunt the tree upon his palm and take what he covets most. And through the storm that brews, the light fades until the blackness chokes all in its path. A battle of wills dictates which path will be taken and when the torment ends, Aspen finds one brilliant shaft of light. A benevolent light. The most beautiful beam of light one has ever seen.

“I wanted to hear that you had perished…that I was free to keep her here as the symbol of peace and order, of love and light. You are the one flaw in my plan. But one day, one day…you will no longer own her.” ~King Rothan

Don’t worry, links will appear tomorrow, the official first day to have your own copy of The Benevolent Light… September 17th 2013!

Happy reading and God Bless!!

RETURN TO CARDAMOM BOOK TOUR!

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I was fortunate enough to be asked to participate in a book tour for the new release, Return to Cardamom by Julie Anne Grasso.

You can read my thoughts on the book in the post on my website, one of the stops of their tour! Help spread the word…this was a cute little story for middle grade children!

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Life is sweet for Caramel and things are finally getting back to normal. Well, as normal as it can be for a telepathic elf who can train trees and control computers, but she soon finds life on Cardamom is not all cupcakes and apple cider. A saboteur is hiding in the rainforest canopy, and the elves’ precious cardamom export has been wiped out. Caramel is certain it’s another trick of Alexander222 and her Aunt Isabel, but no one will believe her, and the clock is ticking. She must expose the saboteur in time to save the crop or the Elves of Cardamom will lose their livelihood. Caramel won’t rest until her theory is proven. While she is on the hunt, she makes a shocking discovery, one that will change everything.

OF BLADE AND VALOR Book Tour!

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Welcome to my nightmare! lol
I had my post finished, I only needed to add the blog tour buttons and I was set! At about 8pm my time, I found out that my website was running blank. That’s right…all these people trying to visit my site can’t see a darned thing. Trying to get my IT guru on the line has proven to be impossible. Therefore, I am beginning again. Please, bear with me.

It can be difficult for me to really get into a book. I have my favorites and find it a challenge to open my heart to other authors sometimes. Funny isn’t it, that I felt compelled to start my own publishing house? I am very tolerant of other writers, I just don’t always get sucked in.

Most people read for entertainment. They read to escape the harsh realities of their own world. This was how I started out when agreeing to read Cheryl Alleway’s book, Of Blade and Valor. However, as I went along and became lost in the hills of Scotland, I learned a lot about myself.

How can a book teach you about yourself? Well, if you read and your face fills in on the body of the heroine, you begin to think about possible plot twists or reactions that you might have to certain circumstances. What would you really do? I did this all the way through and came to the conclusion that I am not as strong as Deb Douglas. We are the same in many ways, but she is much stronger than I.

Within the pages of this book, I saw a fierce love for family. The relationship between Deb and her father is to be cherished. Not everyone can say that their father showed so much emotion for his daughter. Not many would teach their child to fight with foreign technique knowing it would save her life. But fathers do teach us the fundamentals it takes to survive once we fly the nest. Even if you don’t feel that you can go to them as an adult, they still took it upon themselves to prepare you for your life ahead.

It also showed me that it is okay to love again. There is room in your heart for more than one soul. When one relationship ends, you mourn and grieve…but another will come and fill that void once the tears dry on your pillow. It is most difficult to let go and start a new chapter. It is scary. But it can be worth it.

I found that my dearest character, Henry, plucked the strings of my heart with his bent body and huge heart. It isn’t often that you read a book that includes the disabled and casts them as a hero. I loved that Henry the Hen found a suitable place within Cheryl’s heart and he rests within mine. You see, I know a man who has a tumor in his brain. There isn’t anything anyone can do about it, but he gets on like there is nothing wrong. His body shuffles him around and his stories can become more like ramblings at times, but he is quite the extraordinary man and I love him for who he is. I find that most are not as tolerant of him as I am and it makes me sad…there are few people on this planet who would give you his own shirt if you needed it. Henry is this man to me. I found that I smiled in spite of him and my eyes filled with tears as I saw this man I know being a hero.

I learned that you are a leader whether you think you are or not. There is always someone looking at what you are doing. Are they actions worth emulating? Would you be proud if your best friend took up your worst habit? You have the power to change people’s lives even if you think you are a nobody. I have the power to change people’s lives. I do change people’s lives and whether for the good or the bad is only up to me.

Standing up for the little guy sometimes means that you fight the giants of our day, just as Deb faces her own giants. There are times that you have to be the thorn in the side of those who deal unethically or mistreat those below them. This goes for the working environment as well as recreational moments like eating out. I was told once that I must not be very smart because I worked in a gas station. He told me that since I was a manager, I must be smarter than most, but I wasn’t intelligent. I have never forgotten that. Be the one to stand up for those hard workers whether close to you or not. I once worked for a man who was a terrible manager of people and I told him: “A team is only as strong as its leader.” He responded: “I disagree, but thank you for your feedback.” Think about it.

There are many more points and since I am nearing a hefty 1,000 words, I should come to a close. There are many books that transport you places but there are few who make you think about yourself in ways you normally don’t. It offers you the chance to hope for love and be grateful for all you have.

If none of the posts have convinced you to grab this book, I hope this one will do it. You are missing out on such an adventure and such love and hope. Loyalty. Latch on and crave more. I did.

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In the midst of war torn Scotland, a baby girl is born to Jacob
Douglas and his young wife. The conflict between the English and the
Scots breeds trials of loyalty that tarnish the landscape, while Jacob
teaches his strong-willed child the skills she will need to face her
uncertain future. Behind the veil of war, villains pillage their land,
pilfer what is not theirs and do not fear retribution for their deeds.
There is none strong enough to make a stand; no one, until Deb
Douglas. Keeping her father close to her always, he radiates a courage
that motivates her fight for freedom, for love, and for her land. Deb
rallies those she meets to join her cause, which frees the secrets
from her past that have been buried for many years. While destiny is
all-knowing, Deb never backs down and faces it all with the courage of
a man and the heart of a Scot!

Get your copy today!

Amazon.com (Kindle Version) .99! ASIN# B00DR1TCYE

Paperback or Hardback Version (Not Autographed) $24USD and up ISBN# 9781304121820 (PB) 9781304193735 (HB)

Paperback or Hardback Versions (Autographed) $24USD and up

Tomorrow’s Tour Stop! Visit R. Rose and check out her work!

**GIVEAWAY**
For every time you get involved and comment on tour posts, the more times you will be entered into a drawing for one of two necklaces inspired by this book or one of two calendars featuring photos that were also inspired by this work! Get involved with our participating bloggers and win! To thank our hosts, please take a moment to look at their work as well!

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Of Blade and Valor Book Tour!!

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So I must call upon all me fellow bloggers and readers…even authors.

Today is a really special day for a great gal that I have really come to admire. It is her day…the day her book is brought to life. She has walked carefully out on the plank and stared down into the waters swimming with the sharks of the literary world, but seeing her dreams on the ocean floor, jumped right in. This girl has put in countless hours preparing, learning, and writing for all of you.

The problem we face, as writers, the the lack of support from the very people who read books.

So I am asking you all to get involved today. Visit the post that will kick off Cheryl’s tour and participate. Download your copy and be entered to win prizes! We were able to pull a bunch of bloggers together to make this tour a lot of fun for you as readers. Click here for the schedule of stops!

We beg you, yes this is me begging, to share this among your audiences and help to propel this young woman to great heights.

When it is your turn to sit in the spotlight, you know we will be behind you as well! We appreciate your support! Feel free to reblog the Twisted Willow Press post today!

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Happy Birthday to me! My eBooks are Free!

So I was born on June 18th, 1973. According to my kids, I am old. According to my body, I am old. According to my mind, I am old. But according to my heart, I am young. I will always be young.

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To help me celebrate my big 40, I am putting my eBooks on sale for absolutely nothing and this is only on my birthday.

With the release of The Benevolent Light happening soon, now is the time to catch up on the rest of the Aspen Series.

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Beginning at one minute after midnight, well, my time of course, you will be able to take advantage of such a sale. Don’t wait! Being able to break my own records of the most downloads would be such an amazing feeling on a day such as my own birthday. 😀 These downloads will be available on Amazon.com in Kindle books.

I want to thank all of you for following me here. I hit a very cool 100 followers just yesterday. Thank you for reading, thank you for believing in my dreams for me, and thank you for being fans. I think that the greatest experience would be to meet you all in person…spend a few hours just talking. That would be amazing because it is you, my readers and fans, that keep me going. You make me want to keep plucking away at the keyboard, one scene at a time and one chapter on top of another. It is true that I write for myself…but I suppose I also write for acceptance, for entertainment, and for your approval. It makes me most happy.

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When I blow out the candles and laugh with my family and friends, I will think of those of you who have read my work and who have raised me to where I am today.

I am forever grateful…

September 17th, 2013! Release Date!

So after much hard work and beating myself up for not making my May deadline (that was the deadline in my mind), I am finally ready to set a date in stone.

September 17th, 2013, The Benevolent Light will be available via Kindle or paperback. I can authorgraph your digital copies or send you signed editions of the paperback!

For those of you interested that may not be caught up with the Aspen Series to date, my birthday is June 18th. Yes, that is Tuesday and I will put my books on sale through Amazon Kindle for the day. So not just “happy birthday to me”, you can score as well! Keep watching for freebie information and pass it along!

As the date gets closer, there will be some fun activities to participate in and possibly learn even more about me in the process.

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Darkness shrouds the Darktowers as the press forward, the familiar cliffs in the forefront of their minds as their journey comes close to the end.
Rothan sits over his mound of gold, the devil in command of his army with his evil eyes seeing each shadow, every corner, any opportunity with which to gain power, to flaunt the tree upon his palm and take what he covets most.
And through the storm that brews, the light fades until the blackness chokes all in its path. A battle of wills dictates which path will be taken and when the torment ends, Aspen finds one brilliant shaft of light. A benevolent light. The most beautiful beam of light one has ever seen.

Have a peek at the trailer:

Book Release: Of Blade and Valor JULY 12th, 2013!

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Well, hello again friends!
I wanted to scream out to my awesome community that Cheryl Alleway is releasing her book “Of Blade and Valor” on July 12th, 2013.

Some of you may know that I also have a small publishing house and she selected me, as Twisted Willow Press, to represent her!

I have read this manuscript from beginning to end and I absolutely love the storyline. With a few tweaks and a few edits, we are excited to send it out into the world. 🙂

You can read all about it in this post at Twisted Willow Press.

I encourage you to take just a few moments today to welcome Cheryl and share her voice with your circles. That is how it all works. Just as life has a circle, so does authorship. If you can’t reach out and support your fellow writers, neither will succeed.

Keep on the lookout for fun activities as the big day gets closer!

What’s The Deal With Reviews?

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When we first get a book out on the market, we tend to be all about giving copies away, swapping stories, and review exchanges. Are reviews important? Of course they are. They are also the hardest piece of advertising to acquire. Why is this, you ask? Well, let’s examine the ‘review’!

1. While reviews are wonderful to own and use as someone to vouch for your work, there are ways to gain them and ways to use negatives to your advantage. You want reviews to be genuine, without harming your reputation.
One way to get those glowing reviews is to ask the people close to you to please give their thoughts on your work. Avoid using the word ‘review’. There are a lot of people who are not confident in their literary opinions and asking them to formally review your work will scare them to the point of not giving even a few words.

2. What is it about people and negativity?
Okay. Take a moment to think about this. How many times in your life have you called up the restaurant you just had dinner at and told the manager that they did such a great job? Did you commend that waiter or waitress that had been on their feet for hours on end, smiling and kissing your rear, and accommodating your every wish? What’s that? You think your tip says it all? Well, I can tell you that your words of praise mean more to that waitstaff than any amount of money you left.
But, how often do you complain about the service? Does it compare to the amount of times you call the restaurant with positive thoughts? As a fellow human being, I highly doubt that many people give kudos where they are due. Spouting one’s opinion of how they were wronged is our nature. We want others to know, without a doubt, that you were disappointed in them.
That is a lot how reviews work. People may read your work and like it. In fact, I know there are people out there who like your stuff. They are content. They found their new favorite author. They love your world. But do you think they will all take the time to spread the word? Sorry, no, they will not. In fact, you will get more people spout off to the world the reasons they hated it. It is their opinion and they want the world to know all the reasons they should not enjoy themselves by reading your work.

3. When you get a bad review, do you sit and cry?
Well, I have. You know, how dare they rip a hole through your soul by saying the editing was terrible? Who are they to be the judge of your style? Don’t they realize that your work is like your own child and when they bad mouth it, it is the same as putting your baby down?
No, unfortunately, many people don’t care how they come across, nor do they think about the effect it will have on your psyche. There is a way to be constructive and the general population does not think about that. They are only telling everyone else about their feelings. Being a crusader of “freedom of speech”, I understand that fact. Being a writer, I get a little sensitive sometimes.
What to do with those less than desirable reviews that lurk on your Amazon page? Hmmm…
Broadcast the daylights out of their little blunder. Rip it apart and ask your followers how they feel about those statements that haunt you. Wear it like a badge of courage…for it takes courage to be able to display those sentiments and move forward.

“This ebook suffers greatly from a lack of editing. The author has people speaking in idioms which would never have been used in medieval times, and also fails often to show who is speaking, thus creating confusion. The grammar used also shows the author’s need for a competent editor. Nevertheless, the story line is very good and if the author were to invest in the services of a good editor, the book would probably be successful.” ~N.F. Duncan

What would you do with a review like this. I know, hard to say when you might not have had one. While I feel that this person had no respect for me as a writer, I had to think about some books that I have read in my lifetime where I might have felt the same. I don’t like every book I have read. But you had better know that I would never add the extra jab of “competency”. To me, that is like giving the finger to an author. Do I know that my edits were lacking? Yes I did. I still published it knowing that? Yes I did. And you know what? Among the hundreds of readers who do enjoy my work, there are only an amount of haters that I can count on one hand. Does that mean I am tooting my own horn? No, not exactly. I am simply saying that there will always be those who can’t wait to smear another’s name in the dirt and you have to dust yourself off and move on. Do I agree with this reader’s opinion…no. While I know that there could be better edits done, I chose my style carefully. My characters speak in a way that my modern readers can relate. Is that a bad thing? I don’t think so. It makes my readers feel according to my characters. Is that my opinion vs. their opinion? No, because I have other positives to outweigh the negatives.

“Noble Courage by Daisha Marie Korth is a great read. Korth is amazing in her character and plot development. Throughout the entire book I felt as though i personally knew every character, and that I was right there with Aspen and Thorne. Once I picked up the book it was impossible for me to put it down, and this is true for the whole series. If you are looking for a series that you can fall in love with from the very beginning then this is the one!” ~M.R.H.

Wouldn’t it be nice if they were all like that? lol

4. Avoiding the Soul Crusher review:
There is no perfect formula for getting others to leave positive thoughts. However, you as the author can plant the seed of positive thoughts. When asking people to pick up your book, tell them you look forward to hearing how much they enjoy it. Explain that you are honored to have their readership and that if they like what they read, to jot down their thoughts for you. Publicly thank those who give great reviews so that others will catch the air of happy thoughts. You don’t have to try to cover that you had a bad review, face it and back up your work with the good ones.

5. Do not swap books and offer to review another author’s book in exchange for one on yours. This leads to less than honest reviews on both parties. Many will stall in making their statement until they get your back. Then, they will mirror what you had to say. Believe me, it happens. Perhaps not every time, but it will. When you are in a position of leaving a review, use the sandwich method and avoid using words that are unnecessarily harsh. We are all human beings here, we all have hearts and feelings. There is absolutely no reason to purposely destroy another person with your bad manners. If you review another’s work, make sure you don’t expect a glowing review back. Do not GIVE one to receive one either.

6. The Sandwich Method:
Stating true and factual statements in an appealing manner. Begin with a positive, such as a feeling it stirred within you, avoiding giving the entire story away. Mention things that may need improvement. You could say, “I just wish the editing had been a little more thorough because it interfered with how I read the story.” Close with another positive statement to leave the prospective reader with a sense of adventure having not made up their mind for them. That is NOT your job. There are always positives in everyone’s work, you need to be open minded enough to find them. Being honest and yet productively critical can develop an author into a better writer. Just being an @$$&*^@ could make a writer quit forever. Why should that weigh on your shoulders?

We are in the business of entertainment. If you write fiction, the world is yours! There are no laws, there are no rules, save one: It has to be believable. You could write about white cows that squirt strawberry milk in the chocolate hills, for all I care…but I have to smell the strawberries and taste the chocolate grass. If you write non-fiction, I’m sorry, but you have to be accurate. Be sure your facts are straight and when interjecting your opinions into the mix, be sure readers understand that and know your professional ability to back yourself up.

Think about these points when you review another’s work. It is not professional to be mean to another author intentionally and people will pick up on your pessimism. They will not follow you, nor will they read your work. Do your fellow writers a favor and provide healthy criticism that is attached to your name.

Target Audiences: What is yours?

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When I worked for a company that really cared about teaching their management staff how to understand their employees and make the environment better for each person working for them, I attended a set of meetings that helped us learn about the different generations and how to best relate to them. So what are those generations and what do the gaps mean?

We will start with the eldest of our generations, the Silent Generation. These people were children of the Great Depression and frugality is a way of life for them. These people were born between 1925 and 1945. At this time, these people don’t care much for reading…the words on the pages are too small. Therefore, appealing to these people is difficult.
Technology is not their friend so digital copies are not very interesting to them. Paper copies work, but it is hard for them to read. Solution? Audio books do well with this generation. You can tell the story and they can take it all in by listening to you.
How do you reach these people? Mailings are the best way, but word of mouth that reaches a family member can work as well.

Next, we look at the Baby Boomers. These people were born between 1946 and 1964. Many of these children learned to be very thrifty from their parents so cost is always a factor when looking into luxury items such as books. Most of these people do not appreciate electronics the way the later generations do so a paper book is much more appreciated. If your book resonates with this crowd and you don’t have your book in print, you are missing out on sales.
This generation prefers to curl up with a great book, to smell the pages and bend back the cover…even dog ear the pages to mark their place. This generation loves to please people, they are loyal and dependable. Once you convert them to being a fan of yours, they will be faithful to you until you do something to destroy that relationship. Unless a parent or sibling was lost to death, most of these families were in tact, two parent families so moving and emotional stories tug at their heart strings.
How do you reach these people? Well, more and more, this generation is using social media outlets like Facebook to keep in touch with their family. If you can capture their attention online, encourage them to “like” you there. Ask them to share their thoughts about your work on Amazon and refrain from using the word “review”. It is a very intimidating word that makes people feel the need to be technical and not sincere. Getting a snazzy mailing will get their attention, but you need to be thoughtful about your price point. There are mailing list companies that will compile lists based on specific demographics and printers such as Vista Print that allow you to create and print items such as postcards to cater to your audience.

Then, we have the Generation X. These people were born from 1965 to the early 1980’s. I think of this generation as the “in betweeners”. Yes, I am aware that that isn’t really a word, it is just an expression I came up with. These people were born and raised around the evolution of computers and cell phones. I am a Gen X kid. While I had two parents all of my childhood, both of my parents worked outside the home. Many of my friends were from single parent families as divorce rates began to rise. We were a generation that raised themselves, yet most of us still had two parents at home after work.
This generation loves to be praised. It is thought to be due to a lack of it when both parents are absent more than present. They need to feel wanted and needed.
Dramatic movies with effects that were the cornerstone of today’s movies started a virtual evolution and a love for fictional stories. These people have learned to adapt to a new way of life, a digital life.
When I read a book, I still love a paper copy in my hand and the way the ink looks on the page. However, I do like being able to download a book onto my Kindle app and have it right there. I am the type that I only collect the paper copies of books that I am most loyal to and others, I commit to technology. When I become a large enough fan, I buy the paper copy.
So, this generation will prefer either type of book. It is a good idea to market a choice of formats for these people as some are very against digital copies while others prefer them. You can reach the majority of your audience by the web as mailings can be boring and add to the pile in the trash can. Things like Facebook ads direct emails will grasp the attention of these people. Placing bookmarks in local bookstores or grocery stores may help them find you.
This group of people used their imaginations as kids. They love descriptive works that are easy to read and hold their attention. For many, the characters come to life and the setting will take them away as a means of escape. If that works for them, the story doesn’t have to be technically accurate for them to be fans. The vacation is what they want.
One thing I have found is that this generation really displays little loyalty. They can love your work and give you a marginal review. They rarely stand up for you, especially if you are new to the publishing scene and shout to the world that they like you. They are afraid of being condemned by their peers for their opinions. Many of these people are happy to follow but not to be the start of great things. (This is not to offend any Gen X people out there…This is just what I have found. My least loyal crowd are Gen Xers.)
Words of appreciation and praise will help them create a relationship with you. Be warned, however, that even my closest friends and family have turned their backs and never “share” my links even though they rave about my work. If this happens, find a new crowd to help you out. Your target may be these people, but the Gen Y people may be of more help to your reputation.

And then there was Generation Y. These people were born early 1980’s to the early 2000’s. They are lovingly referred to as “Millennials”. This was the birth of the technological generation. Everything is digital, everything is virtual, everything is instantaneous, and everyone is a winner. These people are very particular about movies and books…even food. This generation can feel more logical in their thinking. Imaginations don’t exist much and that is a product of their environment.
With a lack of imagination, movies and writing must be very accurate or you lose the interest of this generation. They require precision. Whatever they do, be it movies, gaming, or reading, it must be very real or it immediately sucks.
Cracking into this audience is quite a feat, but if you do, they have the technological know how to reach out to waves of people that can spur your career forward. Catering to this generation can be your ticket to a bestseller!
Gen Yers know the importance of spreading the word for you…but be prepared that it might not be the words you want spread out there. While other generations don’t complain as much, this generation can be brutally honest in giving feedback. They mince no words about the fact that your story had a few typos or a historical discrepancy. For them, it is black or white…they love it or hate it.
More than any other generation, these people use the social outlets like Twitter and Facebook most so they can be your best friend! This generation is big on blogging and can exhibit a “big mouth”. Meaning, they have groups of people in their corner that they have never met in person so they can speak volumes when they give their thoughts on your work. Even being able to post an article as their guest can gain you new followers.
Digital copies work the best for this generation. They are a “I want it now” kind of people…used to microwave food, 3D movies and up close and personal video games. They don’t think about how their words affect people as much. Most of these people are from broken homes and absent parents. They have completely raised themselves. They cannot fail out of school or lose a soccer game. This is a world where no one loses, so they don’t think about how they come across. Respect is not first and foremost with these people as they feel the world owes them a little something.
Reaching this audience will be very much computer oriented. Hooking them with concise advertisements will prompt them to click and could result in a new fan.

There is a name for the newest generation…Generation Z. These kids were born after the year 2000. If your audience is for the younger kids, remember that they are much the same as Gen Y where technology is concerned. These kids can teach you how to run your cell phone before you even pay for it.
Modern stories with real situations they could encounter will capture their attention while old school scenarios will turn them away.
However, with this generation, you must appeal to their parents as well. You don’t want to offend the parents or you get no sales. These parental generations will be Gen X or Gen Y so use of the computer will reach either audience. You can bet that a Gen Z child will read their books from a tablet or another device. If you don’t have a digital version of your book that pertains to this audience, you are losing sales.

This is a lot of information, I know. Are you marketing the right way to fit your audience?

Every author wants to believe that their books do fine with all generations. Don’t cheat yourself! Really work at determining who wants to buy your work. If you write for a Baby Boomer crowd and you market to a Gen Y, you will not be successful. You need to focus on your specific group of people and from there, it could explode on you.

Some authors will even recognize the opportunity to write for the Gen X and Y people as they are the easiest to reach and hook. There is something to this strategy. But I feel that you should write a story that speaks to you, not cater the story to your audience.

This post skims the surface of determining your audience. It is just another way to follow the avenues that will lead you to a marvelous reader base. I could go on for pages and pages…

So, here is the loaded question: What generation is your target audience?
Psst…Mine is Gen X and Y. However, there are many Baby Boomers that enjoy my work as well. But X and Y are my targets. Digital copies and paper copies are a must. Mailings and online activity are my ways of communication. I also write for two of the most difficult audiences that there are.

What about you?