Meet the Cast of the Aspen Series (Part 4)

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King Rothan is that person in your life who is very centered on themselves and truly believes that they serve others. He is respected by most because his title demands it. Most fear him and loathe him for his temper and his arrogance. When he sets his eye on a prize, there are very few things that can stop him.

I once dated a man, many years older than I, and he had a very jolly personality, loved life most of the time and knew what he wanted in life. He loved my boys and taught them things that I could not. I AM a girl, you know. In fact, I had never before ripped a worm in two and put them on hooks for fishing. Never until I met him and he spent that time with my sons. While I know he cared deeply for them, I feel that he did a lot of things to impress me. To make me think he was a different person than he was. You see, he loved his alcohol. That was his downfall and that ultimately led to me moving on with my life.

I did care about him, but he cared more for his drink than he did for me. When he yelled at me one night because I begged him to leave the beers alone, that was when I saw this very selfish side. He wanted his “trophy”, but he also wanted his life to go uninterrupted. I lost that battle to Budweiser.

Why do I tell you my sob story? Because that was how Rothan came to be. This man’s actions paved the way for this king who found his false happiness within himself. That can be a good thing and a bad thing. When you are so sufficient in comforting yourself, no matter how bad you want something, you can’t bring yourself to swallow that pride and reciprocate what others are giving you. For example, a man lived alone for ten years and kept the same routine each day. A stray puppy happens upon his stoop and he feels a pang of compassion so he lets the little guy in. The puppy gives him love and attention, wagging his tail when the man would come home and licking his face with adoration. The man merely shouts at the puppy and shuts him outside so he can continue to enjoy his peaceful evenings. He thought he would enjoy petting the animal and talking to him, but it was too much effort. One day, the puppy digs his way out of the backyard and disappears forever. The man shrugs his shoulders and tells himself that he is better off without the puppy anyway, that he doesn’t need anyone.

This is Rothan.

I was the only son of my parents, so I had no choice in what I would do as I grew older. This great city was not always called Farrin, mind you. I changed the name of the city when I married my beautiful bride. I named it for her.

But marrying Farrin was somewhat of a challenge for there were many who sought to become bound into a position of power and my father decided upon Farrin. I did love her. I think back to the years we had together and a warmth comes over me. Yes, I loved her.

The day she was taken from me was the day my life ended. I cared not for anyone or anything…even my own sons. I pushed them away from me emotionally because it hurt so much to feel anything. I sent my sons away to study and be educated with the most learned monks of our time. It was then that I learned to look at things differently. I was utterly alone in the world and I just did not care.

Farrin CasleIt felt like a lifetime passed, a certain gloom having settled about my great city,  and although I entertained those of noble blood, there were many around me who held such contempt for me! I took offense to their antics and my fist came down hard on the peasants that lined my pockets with their gold. I found that I could stretch my limitations with them and they would beg me for mercy, cowering before me like children and I loved it. I found myself often goading them just to see them squirming in desperation.

Everything lost its luster. My days felt bleak. I missed my Farrin.

And then it was on a pilgrimage that I happened to meet one soul who pulled my thoughts from the depths of Hell and showed me there was more out there. There was that light that could make you chase after it. I did chase. I ran and I ran until I was angry! That opportunity was taken from me by the most greedy, most obstinate lord of a southern village in MY territory. And like a fool, they lost the light. Snagged from right beneath his nose.

I felt something then. It was akin to the feeling I had when Farrin passed away. The despair and the panic gripped me and I did the only thing I could do; I banded with the very lord I despised. He was the only way we could be victorious. This man was not a fighter, he was not much of a leader either. He raped his own peasants because his title gave him a right to use any means necessary to govern his village. Most ruthless, I must say.

Ah, but alas, I found myself in quite the predicament and took up my sword to fight beside him. I will admit, I came to care for the bastard, I really did. However, he held something that belonged to me and I had to retrieve it. I began to put my plan, my very witty plan, into motion as we camped on the ground and ate off the land. For months, my mind turned, my eyes seeing the reward when it all came about.

War divides people. Where I was confident that I had allies, I had none. So, again, I was forced to do only what I could and that was to stand with the men that supported me and followed my orders. Everyone else, I cursed to Hell.

I remember seeing that gift before me…my hand outstretched with the sun on my rings nearly blinding me with its brilliance…That was the moment my heart began beating again and blood flowed through my veins at long last. My world became infused with color where before it had been void. Tears were falling and others around me wailed in sorrow, but I couldn’t stop until I secured what I had been after for so many years! I would not stop until my fingers closed around her, this one whom I played like a stringed marionette.

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I am not so sure what else to say on this man’s behalf. Rothan stands for all those people living lonely, shallow lives that don’t know how to care for others. They live in the moment, but always seek out those things which they desire. Look out! You might be the next conquest for another. There are more Rothans in this world than we could fathom. We see it on the news daily and we work with these kinds of people. We trust in them blindly and often get hurt by them. Guard your heart and don’t be too quick to fall into their trap!

Who do you picture as Rothan on the big screen? My pick is the very ingenious Oliver Platt. He won me over in The Three Musketeers many years ago and if he just had lighter hair and blue eyes, he would be perfect. I think Mr. Platt had that ability to exercise an air of arrogance with a little smugness and serve it all up with a side of being the master in charge. He has such a commanding way about him. Love him. However, I do feel that the man who posed for my photo shoot did a great job in capturing the essence of the king. He appears so…kingly and holds that look in his eye. The one to make you shiver a little in trepidation.

Looking for something new to read? Here are some links to help you out:

The Aspen Series (All five books on one page for download)

All books are eCopies unless stated otherwise…

Noble Courage: Book One of the Aspen Series  (paperback rights are about to expire.)

The Price of Power: Book Two of the Aspen Series  Paperback copies available HERE

Tears of Penance: Book Three of the Aspen Series  Paperback copies available HERE

Salvation of the Forgotten: Book Four of the Aspen Series  Paperback copies available HERE

The Benevolent Light: Book Five of the Aspen Series  Paperback copies available HERE

Tales of Elgolan: Prequel to The Aspen Series  Paperback copies available HERE

Meet the Cast of the Aspen Series (Part 3)

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There is always a part of us all who is the rebel. Somewhere deep inside, we have a dark side that we choose not to explore. However, there are some who are just born dark and enjoy partaking of the evil deeds. What would a great story be without that rebel or evil doer? It would be pretty boring, I would think.

In the beginning, my story was going in one direction and suddenly took another. Rayven St. Michael was never going to be bad. But he changed as I fell in love with Thorne. My storyline started to wrap around itself a lot! Making the fair headed, light eyed boy be my villain was the best decision I made in this series. We all love to hate him.

I would say that most people would look upon me as weak. I was small in stature, I was thin. I appeared an angel to those who did not know me. But my father knew me. I was a disappointment to him and he let me know that. Yet, I was his heir. There was nothing he could do to change that except death.

I learned early that there should be no mercy for anyone or anything. My father never gave me any so no one should get it. Apologies and tears were simply shams to manipulate you. My heart has never been anything but hard and calloused toward others. They never cared for me, there was no reason for me to extend compassion to them. In this world, I was alone.

Being the first born son to an earl came with responsibilities that diminished my childhood and I found that as I grew old enough to be away from the castle at times, I would do the kinds of things I was forbidden to do at home. No one would ever dare say a word against me, but they would look at me as though they pitied me and I hated that. I was not allowed to be a normal child in any sense of the word. So as my anger flared at tenants of my father, I would take their animals…the dear ones they loved…and kill them just for the feel of it in my hands. That would teach them!

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My father was a very ominous man. He felt he needed to be…assertive to get where he wanted to be. When I was very young, he waged war on his sister’s family in Cliffehaven. He was not victorious and caused a great scandal. In the process, he killed his brother by marriage, his own sister, and my uncle’s heir. He just missed one. That little urchin of a boy escaped and came back to rule his people in utter darkness.

And as I grew to be a young man, his thoughts returned to taking that village again, once and for all…but there was a child that kept his attention. We knew the days he saw this child he was in a happy, lighthearted state. One that hadn’t always been there. I found out later that I had another sibling. A bastard sibling. I can remember my mother’s tears over the revelation. I should have accepted it, yet it made me even more angry. That child, born from my father’s greed, stole his affection from me. It always had. No, I hated that child.

And then it happened that I met her. The one girl I wished to court, to marry and have bear me children. She was a beauty with hair like mahogany and eyes like dewdrops on grass. I knew my first moment of weakness that I can remember in all my life. But she disappeared. Taken right out from in front of me and given to my cousin who could never love her the way I could! My anger spiraled out of my control and I cared about nothing…only getting back what was mine.

My cousin is a fool! He attacked my village and thought he could kill me. Well, he did not kill me although he took my castle. He took my whole world; yet he couldn’t take me. I laugh in his face.

No matter if I sent my lovelies after him or if I found ways to infiltrate his camps, he seemed to forever slither through my fingers, keeping my love just beyond my reach.

I am a man who has died more than one time and has come back to be stronger and better than before. My life feels empty, meaningless, and wrong without her with me. Until the time of a cold steel blade taking my from this life, I will walk as a shadow through this life. I have embraced the darkness and realized that I don’t need power to get what I want. I must be as a ghost, quiet and cunning. It is he who is stealthy that lasts. An old monk once taught me that. That monk showed me that there were truly good people in this God forsaken world. He was the only person to ever accept me for who I was…or was not…without judgment.

And now, I sit and think of my daughter and son that I will never see again for I have built myself to new heights. I have been reborn…

Salvation of the Forgotten, Chapter 11

How easy it would be to silently reach down and crush the throats of all three children. He itched to do it…but even more, he wished to take from his cousin that which should have belonged to him in the beginning. Aspen would be his one day, but Dalen was Thorne’s firstborn…his heir. Both of them were treasures that Rayven decided he wanted.

Just imagine calling to young Dalen, he didn’t know any different. Cornix was there taking care of  him as he was dying and Cornix was going to take him on an outing. Rayven would lock eyes with his cousin, his hand outstretched to the child as Thorne watched his little boy walk away with his enemy, the terror and the knowing dawning on him too late. By the time Thorne would be following them, Rayven would be far ahead and he would make certain that Dalen was never found. The heartache Darktower would feel would be enough to keep him fat with happiness the rest of his days. The taking of Aspen would just make him obese.

 

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Always plotting, Rayven St. Michael is. He is one person that does not know the value of giving up. He just doesn’t do it. There are times in the stories that I do feel sorry for him and I want him to find his own happiness. But then, I enjoy the cat and mouse between the three of them, Thorne, Aspen, and Rayven, enough that I cannot give in. Where Rayven is concerned, I must be just like him as I bring him alive on paper. Show no mercy and never give up.

So now you are probably wondering who I would cast as this young man. Well, I know he is older now, as all my stars are, but I see Leonardo DiCaprio in this role. He plays a very crazy good old boy really well, in my opinion. He has the blond hair and blue eyes…always those blue eyes…that just look right through you. If he could talk with an accent, He would be my pick for sure.

So now it is truth time…tell me any part in any of the books where you liked this villain just a little bit! Maybe others feel the same way! 😀

Looking for something new to read? Here are some links to help you out:

The Aspen Series (All five books on one page for download)

All books are eCopies unless stated otherwise…

Noble Courage: Book One of the Aspen Series  (paperback rights are about to expire.)

The Price of Power: Book Two of the Aspen Series  Paperback copies available HERE

Tears of Penance: Book Three of the Aspen Series  Paperback copies available HERE

Salvation of the Forgotten: Book Four of the Aspen Series  Paperback copies available HERE

The Benevolent Light: Book Five of the Aspen Series  Paperback copies available HERE

Tales of Elgolan: Prequel to The Aspen Series  Paperback copies available HERE

 

Meet the Cast of The Aspen Series (Part 1)

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I thought that introductions are in order with the new release of The Benevolent Light: Book Five of the Aspen Series. So today, we will bring Aspen Tiller to the forefront and shine the spotlight on her for a bit.

My name is Aspen…or Aspen Morjean Tiller when my mama would yell for me to come for the evening meal.  I was born to my parents in the very ordinary village of Rosehill in the territory of Elgolan. Times were bleak as I grew up, yet I loved where I lived. Most would call it a hovel, I called it home.

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We would be considered middle class as there were many better off than us but many more that were less fortunate. Our home was one room and my parents had a bed with a real mattress…my siblings and I slept on the floor in blankets that we would roll up each morning and stow away. My mama would prepare meals in the small, but efficient, fireplace that my da was so proud of building with his own two hands. I would say that my favorite meal was venison stew, but I was not always happy about harvesting the vegetables out of the ground for it.

Mama made us girls two dresses each. One was our gown for everyday use and one was a special gown to wear to Mass or special events. Because of the time spent in making them, we were to take special care of them. Fabric was a luxury…one that Da would not allow us to spend the coin on.

The earl of our village was the Earl St. Michael. When I was small, I thought him an angel. When I finally knew who he really was, I knew pain deep in my heart. A pain that has never gone away. His son, Rayven, stood to be in line to inherit all that his father had built there in Rosehill. I would most assuredly say that Rayven was the first boy that I remember loving. I looked up to the father and loved the son.

I was fortunate enough to be learned. Our earl brought in men who were taught in monasteries and were knowledgeable in many aspects of our world and he encouraged the youth of the village to attend. He was a visionary man and knew that the children would be the future of his world. He wanted us all to know how to figure numbers and write our letters. He also encouraged instruction in music. I was well taught, by a most patient man, how to play several instruments. But my favorite was the harp.

I had two close friends from our lessons. Being backward and shy, it was hard for me to make any friends at all. But these two girls made me feel like I belonged. My da had always despised me and beat me often, but my friends would provide for me an escape from that reality. I giggle as I write this, for now that I am grown I can see how wistful we were in our youth. We loved to play in the trees that bordered my home. Each of us would claim a tree as our castle and we were known to waste away those warm afternoons pretending our charming princes were coming for us. It was a wonderful fantasy.

My life changed drastically as I neared my eighteenth birthday. I thought it a curse…a punishment. I felt betrayed by my mama and humiliated by my da. That was the day I met Lord Darktower. Seeing him for the first time, I felt real fear like I had never before. 

I am most grateful that there was a soul out there in the world who provided me respite and comfort. 

I was named for my mama’s mother…Morjean. I can never forget the day I met her in the house of the trees. She trembled when she first saw me and knew exactly who I was. I begged her for guidance and she sent me away telling me that the struggles I faced in my life were preparing me for who I would become. I felt lost and angry that she would not help me. But as I grew older and matured, my eyes were opened to what she had told me. She was most wise.

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I cannot close without speaking on a wonderful friend, one that I trusted my life with, one I could count on to take my life into his hands and offer me protection. Cappy was Thorne’s captain of the guard. He had been named that by his lordship because Thorne could not ever remember his real name. Thus, he remained Cappy to us all. This was a man who was large as a tree with flaming hair and a long beard. He was jolly yet fierce and he captured my heart. He could love people like none other and his loyalty could not be matched. He will forever be my friend and protector.

I do not feel I can go on much further without giving my life completely away to you. I can only hope that you will share my adventures. Perhaps the times I must muster the courage to walk through life would inspire you to do the same. I am merely a ghost…a ghost of words…but I am a friend to all.

From Noble Courage, Chapter 18

“Will you beg me for mercy?” he asked her.

She sat there still and silent. She did not want to answer him. She wanted out, to be clean and fed, but she would not beg the likes of him for mercy. Her voice sounded strange to her own ears. “I do not beg anyone, but God, for anything,” she answered painfully. Her throat was parched and sore as if she had swallowed a knife that cut her from her mouth to her gut.

Rayven’s face grew angry as he listened to her thwart him even in her pitiful state. He was glad she was here, locked behind iron bars, to learn some respect.

“Very well, I have no mercy for you.”

Aspen is an amazing woman to emulate and I try each day to be like her for she is strong, capable, intelligent, compassionate, and resilient. This girl has helped me, her creator, through some terrible times. Bringing her to life with my words has been an amazing experience and I know I have grown from her. If you walk in her footsteps through The Aspen Series, you might feel empowered from the things that she has accomplished in her life. Writing about her is much like wading through memories of another time in a forsaken place where God was the giver of all and circumstances were unforgiving. Aspen haunts my mind and she has for near to 15 years now. She shows us, in each progressive tale, that there is always room to grow and achieve no matter your station in life. I guarantee you she is not the same person in The Benevolent Light as she was in Noble Courage…but she is a determined soul ready to take on her world and win.

Aspen

Most authors dream about their story being on screen. I am one of the many. I often have conversations with readers about casting choices and who would I have play the role of Aspen. While there are many wonderful women out there to choose from, I will admit to seeing Keira Knightley in that role. When I first really saw her in a movie, and fell in love with her performance, it was during the movie “Pirates of the Caribbean”. I think a lot of people thought her performance was great, but I saw the headstrong woman of Aspen in another scene of another time period. She has been in many movies in her life, but I recognize many qualities that Aspen holds in her.

So, if you have read the books…any of them…and have even one word to say about Aspen, feel free to comment below. Let other readers know what she inspired in you!

Looking for something new to read? Here are some links to help you out:

The Aspen Series (All five books on one page for download)

All books are eCopies unless stated otherwise…

Noble Courage: Book One of the Aspen Series  (paperback rights are about to expire.)

The Price of Power: Book Two of the Aspen Series  Paperback copies available HERE

Tears of Penance: Book Three of the Aspen Series  Paperback copies available HERE

Salvation of the Forgotten: Book Four of the Aspen Series  Paperback copies available HERE

The Benevolent Light: Book Five of the Aspen Series  Paperback copies available HERE

Tales of Elgolan: Prequel to The Aspen Series  Paperback copies available HERE

Of Blade and Valor Book Tour!!

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So I must call upon all me fellow bloggers and readers…even authors.

Today is a really special day for a great gal that I have really come to admire. It is her day…the day her book is brought to life. She has walked carefully out on the plank and stared down into the waters swimming with the sharks of the literary world, but seeing her dreams on the ocean floor, jumped right in. This girl has put in countless hours preparing, learning, and writing for all of you.

The problem we face, as writers, the the lack of support from the very people who read books.

So I am asking you all to get involved today. Visit the post that will kick off Cheryl’s tour and participate. Download your copy and be entered to win prizes! We were able to pull a bunch of bloggers together to make this tour a lot of fun for you as readers. Click here for the schedule of stops!

We beg you, yes this is me begging, to share this among your audiences and help to propel this young woman to great heights.

When it is your turn to sit in the spotlight, you know we will be behind you as well! We appreciate your support! Feel free to reblog the Twisted Willow Press post today!

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Happy Birthday to me! My eBooks are Free!

So I was born on June 18th, 1973. According to my kids, I am old. According to my body, I am old. According to my mind, I am old. But according to my heart, I am young. I will always be young.

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To help me celebrate my big 40, I am putting my eBooks on sale for absolutely nothing and this is only on my birthday.

With the release of The Benevolent Light happening soon, now is the time to catch up on the rest of the Aspen Series.

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Beginning at one minute after midnight, well, my time of course, you will be able to take advantage of such a sale. Don’t wait! Being able to break my own records of the most downloads would be such an amazing feeling on a day such as my own birthday. 😀 These downloads will be available on Amazon.com in Kindle books.

I want to thank all of you for following me here. I hit a very cool 100 followers just yesterday. Thank you for reading, thank you for believing in my dreams for me, and thank you for being fans. I think that the greatest experience would be to meet you all in person…spend a few hours just talking. That would be amazing because it is you, my readers and fans, that keep me going. You make me want to keep plucking away at the keyboard, one scene at a time and one chapter on top of another. It is true that I write for myself…but I suppose I also write for acceptance, for entertainment, and for your approval. It makes me most happy.

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When I blow out the candles and laugh with my family and friends, I will think of those of you who have read my work and who have raised me to where I am today.

I am forever grateful…

To Bully Or Not To Bully? That Is The Question…

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Bullying has been a part of life from the beginning of time.
That statement does not erase the effects that those words and behaviors have on a person. No amount of apologies or take backs can heal that scar the victim will wear the rest of their life.

We read about nasty kings from the old days, the ones who would tax the people beyond their abilities just to make them miserable and their purses heavier. They would steal brides from their new husbands and take their virginity just because they could. They would devise the burning of homes and crops to force people to bend to them. This is bullying, right?

It seems that every television show has to have a protagonist who has to make someone’s life pretty miserable. Even family shows like “Little House on the Prairie”, for all its goodness and value, Nellie Olsen was just an evil person. Watching that show, however, did not prepare me for the bullying I would endure through my middle school and high school years. So did that show “teach” the concept that bullying is okay? Well, I don’t think so. If anything, it showed that the good can prevail…that other people do grow up eventually.

I had a handful of kids that liked to tease me mercilessly, from slamming my locker shut on me to calling obscenities…many of which I didn’t even understand…, and those who would wait for me after a religious class and muss up my hair asking if I had horns under there. I could name two girls who would wait for me to get off the bus and spray shaving cream in my hair, blow up condoms and say horrid things. I could go on. If I showed any of the emotion that was ripping out my insides, they would come at me all the more. I didn’t have a leader I felt I could turn to…and if I spoke up, who knew what they would do to me then!

Eventually, I really struggled to find acceptance. There were girls who pretended to be my friends and then just drop me at the drop of a hat. There were some, guys and girls, who are still my friends today. But I sacrificed some as I tried to gain others. In the end, I felt as though I didn’t belong anywhere. I imagined that every kind word anyone dared to say toward me was with an evil intention. I acted out to gain attention…

Now that I have children, I have become very protective over them. Will I ever know the extent of what happens to them in school? As I trust others to keep my kids safe…mentally and physically? Probably not. I do my very best to pump up their self-esteem so that the bullies of the world cannot touch them but I wonder if even my power as “Mom” can withstand the abuse from other children.

My 15 year old son has struggled with acceptance and has been dealing with bullying at his school. While I understand that this is commonplace anymore, it sucks to relive those dark and terrible days with him. He has found an outlet in martial arts and boxing. For quite a while, he has been able to hide his temper when others aggravate him. But just last week, he was tormented by another student until he finally snapped. That moment suspended him for two days, a light sentence I know, however, my thoughts stray to this kid who thought he was so cool to get my son to react to his abusive words. Who has taught this kid that it is okay to badger another human being until they retaliate? Is it the parents, or lack thereof, television, peer pressure? I would just like to know how someone can justify ruining another’s life, their self image, their hopes of fitting in at such an awkward time in life.

I am not the sort of person I feel I should have been. I am jaded. I don’t trust people. I look in the mirror and see a monster in the glass. I struggle daily with my sense of self-worth. So when I speak to someone, I do evaluate how my remark will make them feel. However, I am human and I have slipped when I feel my line has been crossed. But I don’t remember a time in my entire life that I have felt that it is okay to damage another’s frame of mind.

As parents, writers, and social media participants, we should be setting the example that it is NOT okay to be a part of this sort of behavior. The sad truth is that some do not know the difference. We are allowing this trend to grow rampant and it needs to be squashed. Freedom of speech is one thing…assault on another human being (whether words or actions) is not. It should never be.

When I write, I do indeed have a protagonist. I have bullies…they are a part of life. However, I find solutions to rid my world of them. Real life is no different. I would like to walk up to those who had mistreated me as a kid and slap their faces! But you know, that makes me no different than them. I am better than that. But if I get my hands on the kid who thinks it is funny to torment my son, and we will have meet your maker kind of meeting. I do not wish my experiences on anyone, much less my own child.

So be on the lookout for some nasty ends to some terrible bullies of the medieval times. I won’t tolerate it even if it is all made up!

Target Audiences: What is yours?

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When I worked for a company that really cared about teaching their management staff how to understand their employees and make the environment better for each person working for them, I attended a set of meetings that helped us learn about the different generations and how to best relate to them. So what are those generations and what do the gaps mean?

We will start with the eldest of our generations, the Silent Generation. These people were children of the Great Depression and frugality is a way of life for them. These people were born between 1925 and 1945. At this time, these people don’t care much for reading…the words on the pages are too small. Therefore, appealing to these people is difficult.
Technology is not their friend so digital copies are not very interesting to them. Paper copies work, but it is hard for them to read. Solution? Audio books do well with this generation. You can tell the story and they can take it all in by listening to you.
How do you reach these people? Mailings are the best way, but word of mouth that reaches a family member can work as well.

Next, we look at the Baby Boomers. These people were born between 1946 and 1964. Many of these children learned to be very thrifty from their parents so cost is always a factor when looking into luxury items such as books. Most of these people do not appreciate electronics the way the later generations do so a paper book is much more appreciated. If your book resonates with this crowd and you don’t have your book in print, you are missing out on sales.
This generation prefers to curl up with a great book, to smell the pages and bend back the cover…even dog ear the pages to mark their place. This generation loves to please people, they are loyal and dependable. Once you convert them to being a fan of yours, they will be faithful to you until you do something to destroy that relationship. Unless a parent or sibling was lost to death, most of these families were in tact, two parent families so moving and emotional stories tug at their heart strings.
How do you reach these people? Well, more and more, this generation is using social media outlets like Facebook to keep in touch with their family. If you can capture their attention online, encourage them to “like” you there. Ask them to share their thoughts about your work on Amazon and refrain from using the word “review”. It is a very intimidating word that makes people feel the need to be technical and not sincere. Getting a snazzy mailing will get their attention, but you need to be thoughtful about your price point. There are mailing list companies that will compile lists based on specific demographics and printers such as Vista Print that allow you to create and print items such as postcards to cater to your audience.

Then, we have the Generation X. These people were born from 1965 to the early 1980’s. I think of this generation as the “in betweeners”. Yes, I am aware that that isn’t really a word, it is just an expression I came up with. These people were born and raised around the evolution of computers and cell phones. I am a Gen X kid. While I had two parents all of my childhood, both of my parents worked outside the home. Many of my friends were from single parent families as divorce rates began to rise. We were a generation that raised themselves, yet most of us still had two parents at home after work.
This generation loves to be praised. It is thought to be due to a lack of it when both parents are absent more than present. They need to feel wanted and needed.
Dramatic movies with effects that were the cornerstone of today’s movies started a virtual evolution and a love for fictional stories. These people have learned to adapt to a new way of life, a digital life.
When I read a book, I still love a paper copy in my hand and the way the ink looks on the page. However, I do like being able to download a book onto my Kindle app and have it right there. I am the type that I only collect the paper copies of books that I am most loyal to and others, I commit to technology. When I become a large enough fan, I buy the paper copy.
So, this generation will prefer either type of book. It is a good idea to market a choice of formats for these people as some are very against digital copies while others prefer them. You can reach the majority of your audience by the web as mailings can be boring and add to the pile in the trash can. Things like Facebook ads direct emails will grasp the attention of these people. Placing bookmarks in local bookstores or grocery stores may help them find you.
This group of people used their imaginations as kids. They love descriptive works that are easy to read and hold their attention. For many, the characters come to life and the setting will take them away as a means of escape. If that works for them, the story doesn’t have to be technically accurate for them to be fans. The vacation is what they want.
One thing I have found is that this generation really displays little loyalty. They can love your work and give you a marginal review. They rarely stand up for you, especially if you are new to the publishing scene and shout to the world that they like you. They are afraid of being condemned by their peers for their opinions. Many of these people are happy to follow but not to be the start of great things. (This is not to offend any Gen X people out there…This is just what I have found. My least loyal crowd are Gen Xers.)
Words of appreciation and praise will help them create a relationship with you. Be warned, however, that even my closest friends and family have turned their backs and never “share” my links even though they rave about my work. If this happens, find a new crowd to help you out. Your target may be these people, but the Gen Y people may be of more help to your reputation.

And then there was Generation Y. These people were born early 1980’s to the early 2000’s. They are lovingly referred to as “Millennials”. This was the birth of the technological generation. Everything is digital, everything is virtual, everything is instantaneous, and everyone is a winner. These people are very particular about movies and books…even food. This generation can feel more logical in their thinking. Imaginations don’t exist much and that is a product of their environment.
With a lack of imagination, movies and writing must be very accurate or you lose the interest of this generation. They require precision. Whatever they do, be it movies, gaming, or reading, it must be very real or it immediately sucks.
Cracking into this audience is quite a feat, but if you do, they have the technological know how to reach out to waves of people that can spur your career forward. Catering to this generation can be your ticket to a bestseller!
Gen Yers know the importance of spreading the word for you…but be prepared that it might not be the words you want spread out there. While other generations don’t complain as much, this generation can be brutally honest in giving feedback. They mince no words about the fact that your story had a few typos or a historical discrepancy. For them, it is black or white…they love it or hate it.
More than any other generation, these people use the social outlets like Twitter and Facebook most so they can be your best friend! This generation is big on blogging and can exhibit a “big mouth”. Meaning, they have groups of people in their corner that they have never met in person so they can speak volumes when they give their thoughts on your work. Even being able to post an article as their guest can gain you new followers.
Digital copies work the best for this generation. They are a “I want it now” kind of people…used to microwave food, 3D movies and up close and personal video games. They don’t think about how their words affect people as much. Most of these people are from broken homes and absent parents. They have completely raised themselves. They cannot fail out of school or lose a soccer game. This is a world where no one loses, so they don’t think about how they come across. Respect is not first and foremost with these people as they feel the world owes them a little something.
Reaching this audience will be very much computer oriented. Hooking them with concise advertisements will prompt them to click and could result in a new fan.

There is a name for the newest generation…Generation Z. These kids were born after the year 2000. If your audience is for the younger kids, remember that they are much the same as Gen Y where technology is concerned. These kids can teach you how to run your cell phone before you even pay for it.
Modern stories with real situations they could encounter will capture their attention while old school scenarios will turn them away.
However, with this generation, you must appeal to their parents as well. You don’t want to offend the parents or you get no sales. These parental generations will be Gen X or Gen Y so use of the computer will reach either audience. You can bet that a Gen Z child will read their books from a tablet or another device. If you don’t have a digital version of your book that pertains to this audience, you are losing sales.

This is a lot of information, I know. Are you marketing the right way to fit your audience?

Every author wants to believe that their books do fine with all generations. Don’t cheat yourself! Really work at determining who wants to buy your work. If you write for a Baby Boomer crowd and you market to a Gen Y, you will not be successful. You need to focus on your specific group of people and from there, it could explode on you.

Some authors will even recognize the opportunity to write for the Gen X and Y people as they are the easiest to reach and hook. There is something to this strategy. But I feel that you should write a story that speaks to you, not cater the story to your audience.

This post skims the surface of determining your audience. It is just another way to follow the avenues that will lead you to a marvelous reader base. I could go on for pages and pages…

So, here is the loaded question: What generation is your target audience?
Psst…Mine is Gen X and Y. However, there are many Baby Boomers that enjoy my work as well. But X and Y are my targets. Digital copies and paper copies are a must. Mailings and online activity are my ways of communication. I also write for two of the most difficult audiences that there are.

What about you?